CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN - ‘Layers of Me’

In-store VM treatment for new beauty campaign launch at MYER.

Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN ‘Layers of Me’

Social/Digital/VM/Press campaign for new beauty launches at MYER.

Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN ‘Layers of Me’ - FPS featured within the beauty editorial of Australia Women’s Weekly, March 2020.

Social/Digital/VM/Press campaign for new beauty launch at MYER.

Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN ‘Layers of Me’ - DPS featured on inside cover of Australia Women’s Weekly, March 2020.

Social/Digital/VM/Press campaign for new beauty launch at MYER.

Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd (talent), David Mitchener (stills)

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN - ‘Layers of Me’

Social/Digital/VM campaign for new beauty launch at MYER.

Campaign direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

CHRISTMAS BEAUTY GIFT GUIDE SHOOT ‘House of Beauty’

Social/Digital campaign imagery for Christmas beauty gift guide launch at MYER.

Concept and photoshoot art direction, location and talent selection. Post production direction of stills and motion assets across launch roll-out.

Video/stills - Tane Coffin

MUA - Linda Jeffereys

Hair: Molly Warkentin

Art Direction - Zoe Sabbath

Video editing - Jennifer Cahir

CLEMENGER BBDO FOR MYER

(2020)

CHRISTMAS BEAUTY GIFT GUIDE SHOOT ‘House of Beauty’

Social/Digital campaign imagery for Christmas beauty gift guide launch at MYER.

Concept and photoshoot art direction, location and talent selection. Post production direction of stills and motion assets across launch roll-out.

Video/stills - Tane Coffin

MUA - Linda Jeffereys

Hair: Molly Warkentin

Art Direction - Zoe Sabbath

Video editing - Jennifer Cahir

Shoot Producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2019)

BEAUTY CAMPAIGN

Social/Digital/In Store VM campaign for new beauty at MYER.

Campaign concept/direction, photoshoot art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Photography - Amelia J Dowd

Stylist - Christine Pegg

Hair/MUA - Bradwyn Jones

Art Direction - Zoe Sabbath

Producer - Nadia Cech

Sand & Sky (2018)

Photo shoot planning, production and creative direction. Model selection, on-set makeup, wardrobe & prop selection/direction, post production asset prep & management.

Photography - Justin Griffiths

Stylist - Lisa Quinn Schofield

Hair & MU - Tamsin Mulder

Art Direction/Production - Zoe Sabbath

Sand & Sky (2018)

Working with the in-house graphic designer and marketing team, it was my aim to create visually engaging and immersive imagery for the launch of the brand’s new facial scrub and repackaging of the existing pink clay mask. Imagery was utilized across the brand’s social platforms and e-commerce site.

Image concept, on-set art direction/styling.

Photography by Dominique Pooley

CLEMENGER BBDO FOR MYER

(2019)

BEAUTY CAMPAIGN

Social/Digital/In Store VM campaign for new beauty at MYER.

Campaign concept/direction, photoshoot art direction. In-house prep management of assets & collateral across launch roll-out.

Photography - Edward Urrutia

CLEMENGER BBDO FOR MYER

(2019)

BEAUTY MOMENTS CAMPAIGN

Social/Digital/In Store VM campaign for new season beauty launches at MYER.

Campaign direction, photoshoot art direction, location selection. In-house prep management of assets & collateral across launch roll-out.

Photography:

Nicole Bentley (talent)

Ed Urrutia & David Mitchener (stills)

Sand & Sky (2018)

Photo shoot planning, production and creative direction. Model selection, on-set makeup, wardrobe & prop selection/direction, post production asset prep & management.

Photography - Justin Griffiths

Stylist - Lisa Quinn Schofield

Hair & MU - Tamsin Mulder

Art Direction/Production - Zoe Sabbath

BECCA Cosmetics (2016)

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Styling - Nicole Bonython-Hines

Hair - Koh

BECCA Cosmetics (2016)

Aqua Luminous skin tone category group shots ('Light', 'Medium' and 'Dark'). Intended usage for product sample cards, website education assets and social content for the Aqua Luminous Perfecting Foundation launch.

Concept, creative direction, model selection, set & wardrobe direction, in-house project management.

Photography - Nicole Bentley

BECCA Cosmetics (2016)

These solo portraits from the Aqua Luminous shoot were intended for use as a shade matching guide on the BECCA gondola at Sephora. Each model represents one of the nine shades featured in the foundation and concealer collection for BECCA Cosmetics.

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Styling - Nicole Bonython-Hines

Hair - Koh

BECCA Cosmetics (2016)

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics (2016)

A series of classic BECCA beauty shots intended to launch with the opening of several Sephora doors in South East Asia and the Middle East.

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics

Mineral Blush campaign (2015)

Champagne Glow palette campaign (2015)

Concept, creative direction, model selection, set & wardrobe direction, in-house project management.

Photography - Nicole Bentley

BECCA Cosmetics (2015)

Backlight Targeted Colour Corrector campaign

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics

Ombre Nudes Eye palette (2014)

Ombre Rouge Eye palette (2015)

Concept, creative direction, model selection, set & wardrobe direction, in-house project management.

Photography - Nicole Bentley

BECCA Cosmetics

Under-Eye Brightening Corrector campaign (2014)

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics (2014)

Campaign imagery to support launch of Beach Tint Shimmer Souffle.

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics (2014)

Campaign imagery to support launch of BECCA’s Summer bronzing range (Bronzing Skin Perfector and Shadow/Light Bronze/Contour Perfector.

Creative direction on campaign, model selection, set & wardrobe, in-house project management of shoot and roll-out of all marketing collateral across all brand channels.

Photography - Nicole Bentley

Make-up - Amanda Reardon

Hair - Koh

BECCA Cosmetics (2012)

Campaign to support launch of the ‘Endless Summer’ collection.

Concept, creative direction, model selection, set & wardrobe direction, in-house project management.

Photography - Nicole Bentley

BECCA Cosmetics (2013/2014)

Campaign imagery to support BECCA’s key foundation portfolio - highlighting shade range and finish.

Concept, art direction, model selection, set direction, in-house project management and post production assetrep and roll-out across all brand channels.

Photography - Nicole Bentley

BECCA Cosmetics (2013/2014)

Campaign imagery to support BECCA’s key foundation portfolio - highlighting shade range and finish.

Concept, art direction, model selection, set direction, in-house project management and post production assetrep and roll-out across all brand channels.

Photography - Nicole Bentley

BECCA Cosmetics (2013)

Campaign to support launch of Ultimate Colour Gloss collection.

Concept, creative direction, model selection, in-house project management, post production asset prep and global roll-out.

Photography - Nicole Bentley

BECCA Cosmetics (2012)

In 2012 BECCA launched a range of zinc based SPF30+ sunscreen products for the face (3 tinted shades) and body.

Shoot theme/concept, photo shoot creative direction, logotype design.

Photography Nicole Bentley

BECCA Cosmetics (2007/2010)

Campaigns to support launch of the ‘Lost Weekend’ and ‘Sheer Tint Lip Colour’ collections.

Concept, creative direction, model selection, in-house project management.

Photography - Nicole Bentley

BECCA Cosmetics (2005)

Campaign to support launch of the Holiday (Christmas) and Fall collections.

Concept, creative direction, model selection, set & wardrobe direction, in-house project management, post-production image prep and asset roll-out.

Photography - Nicole Bentley

BECCA Cosmetics (2016)

Brand website banner promotion for the Youthful Glow Kit, an exclusive collection for retail partner, ULTA (USA). These banners were updated seasonally for product launches or to announce special events or customer incentives. Assets were created in-house and supplied to web development agency.

Art direction on original shoot. Direction of layout and finished website assets.

Model photography - Nicole Bentley

BECCA Cosmetics (2015)

Foundation Finder - Stage 1 of 4

Revitalizing the UI design concept and look/feel of this important element of the new website; the 'Foundation Finder'. This new feature allowed customers to select the various skin tone categories and concerns relevant to their complexion and choose from the product categories recommended for their specific concerns.

We had a static and less engaging version of this concept with previous iterations of the brand website and this new feature allowed for a more precise shade matching in an online environment and gave the customer more peace of mind when selection foundation online.

UI art direction and design, finished art.

BECCA Cosmetics (2015)

Foundation Finder- Stage 4 of 4

Revitalizing the UI interface design, concept and look and feel of this important element of the new website; the 'Foundation Finder'. This new feature allowed customers to select the various skin tone categories and concerns relevant to their complexion and choose from the product categories recommended for their specific concerns.

UI art direction and design, finished art.

BECCA Cosmetics (2004 - 2016)

E-Commerce direct mail incentives to generate customer flow back to the BECCA brand website. Produced by the in-house creative team for many years and and then outsourced to a web development agency in 2015, at which point the main involvement was art direction, content prep and provision of all web-ready assets to web development agency.

Layout, art direction, finished art, file asset prep.

Model photography - Nicole Bentley

BECCA Cosmetics (2016)

Working closely with the brand's E-commerce department and website development agency, the site was created to ensure a smooth and intuitive online experience for the customer across all devices.

BECCA's website hadn't been updated in several years and the site needed to reflect the brand's evolution and showcase the burgeoning product portfolio that had become much sought after since relaunching at Sephora. With a new website, the brand could drive sales and educate the client directly from their own site.

After many years of utilizing the rich 'BECCA brown' PMS in previous iterations of the site, my intention was that it be used as a complimentary tone instead, to add depth and call attention to important information, thus allowing the iconic campaign imagery and signature packaging to 'pop'.

Creative direction on interface design, UX functionality and finished asset art direction.

ROSSANO FERRETTI PARMA (2017)

A series of 'fragrance profile' infographics designed for the Italian haircare brand Rossano Ferretti.

Initially designed to be featured on the Sephora (USA) brand profile page, these infographics feature imagery of the ingredient notes for the five fragrance profiles featured throughout the product portfolio.

Concept, layout/design and finished artwork.

Note: The finished art was eventually used on the brand's official website as opposed to the Sephora website. Minor edits were made to the text and circle background colour due to the logo being unnecessary on the brand's own site.

CHRISTMAS BEAUTY GIFT GUIDE SHOOT ‘House of Beauty’

Social/Digital campaign imagery for Christmas beauty gift guide launch at MYER.

Concept and photoshoot art direction, location and talent selection. Post production direction of stills and motion assets across launch roll-out.

Video/stills - Tane Coffin

MUA - Linda Jeffereys

Hair: Molly Warkentin

Art Direction - Zoe Sabbath

Video editing - Jennifer Cahir

CLEMENGER BBDO FOR MYER

(2020)

‘HOUSE OF BEAUTY’ CHRISTMAS GIFT GUIDE LAUNCH TEASER VIDEO CONTENT

Social/Digital imagery for new Christmas beauty gift guide launch at MYER.

Art direction on stills/motion, location and talent selection. Post production AD of stills/motion..

Motion - Tane Coffin

MUA - Linda Jeffereys

Hair - Molly Wartenkin

Art Direction - Zoe Sabbath

Video edit - Jennifer Cahir

Shoot producer - Nadia Cech

CLEMENGER BBDO FOR MYER

(2020)

BEAUTY CAMPAIGN SOCIAL CONTENT - ‘Layers of Me’

Social/Digital/VM campaign for new beauty launch at MYER.

Campaign direction, photoshoot art direction, motion art direction, location and talent selection. In-house prep management of assets & collateral across launch roll-out.

Motion - Rick Allen

Hair/MUA - Darren Cartledge

Art Direction - Zoe Sabbath

Producer - Nadia Cech

CHRISTMAS BEAUTY GIFT GUIDE SHOOT ‘House of Beauty’

Social/Digital campaign imagery for Christmas beauty gift guide launch at MYER.

Concept and photoshoot art direction, location and talent selection. Post production direction of stills and motion assets across launch roll-out.

Video/stills - Tane Coffin

MUA - Linda Jeffereys

Hair: Molly Warkentin

Art Direction - Zoe Sabbath

Video editing - Jennifer Cahir

BECCA Cosmetics tutorial video  (2016)

At BECCA we produced video content for every seasonal product launch featuring our Global Brand Stylist, Kerry Cole. The videos were filmed in New York City with Films for Industry Inc.

Content was created and story boarded in-house. The videos were distributed to our retail partners for the brand features page, as well as featuring permanently on the brand website and Youtube channel.

Location sourcing, set concept and design and set-up, prop sourcing, model casting, stylist, MUA direction, on-set creative direction and post-production editing direction.

Videography - Films for Industry Inc.

BECCA Cosmetics (2014)

An essential element to the brand's campaign launches these short videos were designed to give the social followers an insight into the process of the video shoots, get sneak peaks at what is to come and foster an authentic and engaging relationship with the brand's loyal fan base.

Video footage - Justin Griffiths

Photography - Nicole Bentley

On set art direction, post production direction of video.

BECCA Cosmetics (2016)

An essential element to the brand's campaign launches these short videos were designed to give the social followers an insight into the process of the video shoots, get sneak peaks at what is to come and foster an authentic and engaging relationship with the brand's loyal fan base across all digital channels.

The BECCA collaboration with beauty influencer Jaclyn Hill went on to make $3.5 Million (USD) in sales with the online launch, selling out in the first two hours.

Video footage - Justin Griffiths

Photography - Nicole Bentley

On set art direction, post production direction of video.

BECCA Cosmetics (2004 - 2015)

During my tenure at BECCA Cosmetics, I designed and executed all of the finished art for the primary and secondary packaging. The original box artwork consisted of a soft touch coating with knock out white and metallic PMS print, finished off with a silver hot-foiled logo.

At a later time I introduced a shiny silver stock to differentiate limited edition SKUs and inject some tonal/tactile variation into the brand’s packaging overall. I also initiated efforts to update all of the secondary packaging in 2014, to be recyclable without compromising quality or the original aesthetic.

Concept and finished art.

BECCA Cosmetics (2017)

Frosted glass bottle with metalized pump and cap. Recessed stainless steel badge with logo deboss.

Packaging concept and component sourcing. Packaging project management/development and art direction of finished artwork.

BECCA Cosmetics (2016)

Iconic BECCA compact finished in soft lavender PMS metalization with classic brushed stainless steel badge. Powder compact finished with 'crushed gem' embossing as per all limited edition Shimmering Skin Perfector Pressed shades at time of launch.

Packaging concept & specification, finished artwork direction on primary and secondary packaging.

BECCA Cosmetics (2016)

Champagne Collection in collaboration with beauty influencer Jaclyn Hill. First wave of limited edition line exclusively launched at Sephora USA making $3.5 million in sales and selling out in the first two hours.

∙ Champagne Collection Face palette - Concept, specification and art direction for primary and secondary packaging. Final finished art by Lara Visconti.

∙ Shimmering Skin Perfector 'Champagne Pop' - Primary and secondary packaging specification and art direction.

Product photography on-set art direction: Grace Moreno Vasquez

BECCA Cosmetics (2016)

Limited Edition Face palette in collaboration with beauty influencer and makeup artist, Jaclyn Hill. The palette was part of the successful 'Champagne Collection', the highly anticipated follow-up to the 'Champagne Pop' Shimmering Skin Perfector shade collaboration with Hill in 2015.

Theme/concept ideation, primary and secondary packaging specification/design strategy and creative direction.

Final finished art - Lara Visconti

BECCA Cosmetics (2016)

Limited Edition Face palette in collaboration with beauty influencer and makeup artist, Jaclyn Hill. The palette was part of the successful 'Champagne Collection', the highly anticipated follow-up to the 'Champagne Pop' Shimmering Skin Perfector shade collaboration with Hill in 2015.

Component design, concept ideation, primary and secondary packaging specification/design strategy and creative direction.

BECCA Cosmetics (2016)

This large 10g acrylic jar was inspired by a legacy BECCA Cosmetics item, Jewel Dust (c. 2005) which was a smaller version of the same component. Comprising of a clear faceted, acrylic jar with removable well insert and powder sifter the intent was to inbue a feeling of light and luminosity - allowing the customer to see the powder encased within.

Component finishing specs and finished art.

BECCA Cosmetics (2016)

Shiny brown, metal-finished 3 well palette with gold foil silkscreen decoration. Palette decoration was inspired by the concept of falling stars, light bursts and soft shimmer.

BECCA logo deboss into centre well's powder for added 'branding', allowing product to be identifiable as 'BECCA' open or closed.

Palette specification, design concept and art direction of finished art.

Finished art by Lara Visconti

BECCA Cosmetics (2016)

Frosted glass pump bottle with brown metal finish and deboss detail on cap.

Packaging concept, specification/finished art. Swatch photography and finished art.

BECCA Cosmetics (2016)

Shiny brown, metal-finished 3 well palette with gradient tone tri-tone silkscreen decoration. Palette decoration was inspired by the concept of the soft tones cast by the setting sun.

BECCA logo deboss into centre well's powder for added 'branding', allowing product to be identifiable as 'BECCA' open or closed.

Palette specification, design concept and art direction of finished art.

BECCA Cosmetics (2016)

Clear vial with shiny brown metalized finish cap and deboss design.

Packaging design specification and finished artwork. Swatch concept and art direction of finished art.

BECCA Cosmetics (2015)

Frosted bottle with metal finish pump/cap. Recessed brushed silver badge on cap.

Packaging concept, specification. Finished artwork.

BECCA Cosmetics (2014 - present)

Small clear, glass jar with metalized overshell and debossed badge detail on cap.

This jar first launched in 2014 with BECCA's Beach Tint Shimmer Souffle. The product formula required that the jar packaging be air-tight and was the first jar of its kind for the brand. Currently used for several products in the range, the jar was customized to differentiate each product, ensuring each iteration fit within the brand's aesthetic guidelines of a restricted, on-brand colour palette.

Packaging concept, specification. Finished artwork.

BECCA Cosmetics (2016)

Second wave of the limited edition 'Champagne Collection' in collaboration with Beauty Influencer, Jaclyn Hill.

∙ Champagne Splits Shimmering Skin Perfector Mineral Blush Duo -  Primary and secondary packaging specification and art direction

∙ Champagne Collection Angled Highlighting Brush - Primary and secondary packaging specification and art direction

∙ Shimmering Skin Perfector® Slimlight - Primary and secondary packaging specification and art direction.

On-set product photography art direction: Grace Moreno Vasquez

BECCA Cosmetics (2016)

Holographic finished box with opal-toned print wash and product/swatch imagery. This set launched as a Beauty on the Fly offering at Sephora, featuring a duo of travel-size highlighters in the brand's best-selling Opal shade.

Secondary packaging concept, specification and finished art direction. Primary packaging specification, finished art direction.

Finished art - Grace Moreno-Vasquez

BECCA Cosmetics (2012)

Ever-matte Poreless Priming Perfector

Ever-Matte Shine Proof Foundation

A range of product designed for combination skin launched in 2012.

Featuring the brand's signature soft-touch finish, foiled logo, rich brown PMS and metalized cap.

Tube sourcing, decoration and component specification, finished art for both primary and secondary packaging.

BECCA Cosmetics (2012)

In 2012 BECCA launched a range of zinc based SPF30+ sunscreen products; ‘BECCA Sun’. Featuring three tinted for the face and one for the body.

The range was designed to feature alongside the core brand skus so needed to be in keeping with the brand’s aesthetic, however should the range grow and be distributed alone, it should also have a unique brand ID.

Packaging concept and design, component sourcing, primary and secondary packaging finished art.

BECCA Cosmetics (2004 - 2016)

Art direction, gondola design direction and finished art for all BECCA Cosmetics gondolas at Sephora (global). 

Selection of fixture finish and printed materials, planogram concept art direction, pre-production fixture proto-type sign/off, finished art and all pre-press prep for all seasonal updates.

THE SUPER ELIXIR -  BY WELLECO

Limited Edition Metallic Green Gift Box (2017)

Luxe gift set offering from The Super Elixir (Welleco online and at David Jones) featuring their iconic Platinum 300g Caddy, Tinted Lipbalm and a Rattan Shoulder Bag.

Platinum and Deluxe gift sets wrapped with black and white polka-dot tissue, and presented in a metallic green gift box with a black WelleCo branded grosgrain ribbon.

Design print/finish specification, finished artwork - box, polka-dot tissue paper (not pictured) & 'Welleco' branded grosgrain ribbon

Concept ideation & product sourcing - Tassel with 'Welleco' branded silver-toned disc on rattan shoulder bag

Art Direction - Malika Calder

BITE Beauty (2016)

Update of Bite endcap instore display graphics for Sephora Australia with new campaign imagery.

Layout of finished art.

BECCA Cosmetics (2004 - 2016)

Design, layout, finished art of all BECCA Cosmetics product sampling initiatives at Sephora and ULTA.

Pre-production development, layout, finished art.

Model Photography - Nicole Bentley

BECCA Cosmetics (2013)

Tri-fold brochure outlining core product skus, detailing usage and available shade range. The brochures were produced to support in-store displays throughout BECCA’s independent retailer doors in the USA.

Concept, layout, finished art and pre-press print management.

BECCA Cosmetics (2009)

Between 2004 and 2010 BECCA released marketing collateral to support the seasonal product launches. The brochures were distributed to the brand’s retail partners and were featured on-counter alongside the product display.

Each seasonal launch featured a collection of items that made up the particular look from the photo shoot and the brochures were designed with the theme in mind. The Santa Rosa collection and colourway theme was inspired by the textiles and traditional pottery of South America.

Art direction on original photo shoots (both campaign and product), layout, assisted in copy direction/tone. Finished art and pre-press print management.

BECCA Cosmetics (2007)

Tri-fold brochure featuring the brand’s original ‘Skin Perfecting Makeup System’ which was one of the initial brand messaging pillars.

The brochure provided support to independent retailers prior to the brand’s relaunch back in to Sephora (USA).

Layout, finished artwork and print/pre-press management.

Flora & Fauna (2017)

Logo, insignia and logotype for Flora & Fauna, a cruelty-free, vegan beauty brand based in San Francisco, U.S.A.

Flora & Fauna founder, Sierra Lewis wanted the branding to reflect and imbue the ethos and meaning behind the name. Flora is the Roman goddess of flowers, spring and youth, while Fauna is the nurturing Roman goddess of animals, wildlife, and fertility.

Concept, finished art - logo, insignia and logotype.

BECCA Cosmetics (2010 - 2016)

Retractable Kabuki Brush (2010)

Brown anodized metal casing with natural, brown brush head. Exterior of casing featured silver silk-screened BECCA logo, cap featured debossed BECCA badge deco.

Soft Kabuki Brush (2016)

Gloss, PMS finish and silver BECCA silk screened handle. Synthetic, brown brush head and straight, shiny silver ferrule.

The One Perfecting Brush (2014)

Inspired by traditional Japanese spa brushes that featured bristles sandwiched between two pieces of wood and bound with twine. The brush handle was modified and made from soft touch plastic and completely encased the bristles. The size of the brush enabled the user to apply large areas of the face with make-up in a swift, sweeping motion and the naturally, non-porous nature of the bristles minimized product waste.

The One Perfecting Brush was subsequently released in two limited edition versions; Blushed Copper, Champagne Gold to coincide with the launch of the Shimmering Skin Perfector Pressed shades with the same name.

Product sourcing, design and finishing specs. Finished art.

BECCA Cosmetics (2008)

With three large zippered compartments the bag was designed to transport make-up, skin care, hair and body products etc. The front side of the bag contained three plastic open-top pockets and two mesh zippered compartments. The middle section of the bag was designed to store creams, gels or liquid items as the lining comprised of water-resistant plastic; three elastic holders for securing bottles and other loose items were also included in this section.

The back side of the bag featured a built in make-up brush organiser and elastic holders to secure lip gloss, mascara etc; it also contained one zippered pocket and two snap closure clear PVC pockets.

- Exterior crafted in an easy-clean brown nylon (matched to BECCA signature brand PMS 8623C)
- Zip closures with leather pullers run around three sides of bag enabling it to open completely flat
- Embossed with a leather BECCA logo nameplate on the front
- Handles embellished with leather tassel
- Bag zips flat for storage and transport
- Soft-sided construction
- Measures 20” (L) x 13.75” (W) when open, and 9.75” (T) x 13.75” (W) when zippered shut

Bag design tech specification and material/finishing selection. 

BECCA Cosmetics (2008)

With mini versions of existing full-sized make-up brushes, the zippered pouch was made from the same water-proof, brown nylon used for the Deluxe Travel Toiletry Bag and featured the debossed leather BECCA nameplate and leather zip puller. Internal elastic holders offered room for extra tools and makeup while gusseted pouches housed the five piece brush set.

Pouch design and material specs. Brush finish, material and design specs. Finished art.